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Jun 05, 2026

Motown Didn’t Want to Release This Marvin Gaye Song — So He Refused to Record Another One

By 1970, Marvin Gaye was already one of Motown’s biggest stars.

But he was tired of singing only about romance.

America was living through the Vietnam War, racial unrest and violent protests. Marvin was also hearing disturbing stories from his brother Frankie, who had returned home after serving in Vietnam.

Then a song arrived that gave him a way to say what he had been feeling.

The original idea for “What’s Going On” came from Renaldo “Obie” Benson of the Four Tops. In 1969, Benson witnessed police confronting anti-war demonstrators at People’s Park in Berkeley, California.

He kept asking himself a simple question:

What is happening to us?

Benson began developing the idea with songwriter Al Cleveland. When Marvin heard the unfinished song, he immediately recognized its potential.

But he did more than simply record it.

Marvin rewrote and reshaped parts of the song, added his own perspective and produced the recording himself. Instead of delivering an angry protest anthem, he created something surprisingly gentle.

The song sounded like a conversation.

A plea for people to stop fighting long enough to listen to one another.

Motown founder Berry Gordy was not convinced.

Gordy had built an enormously successful company around carefully crafted hit records, and Marvin’s new direction sounded very different from the romantic songs that had made him famous.

The label resisted releasing “What’s Going On.”

Marvin refused to back down.

He reportedly made it clear that he would not record more material for Motown until the company released the song.

Eventually, the stalemate broke.

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