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Aug 04, 2026

Colonel Parker Wanted a Christmas Song — Elvis Chose “If I Can Dream” Instead

By 1968, Elvis Presley had a problem.

He was still one of the most famous men in America, but the music world had changed dramatically around him.

The Beatles, The Rolling Stones, Jimi Hendrix and a new generation of artists had transformed popular music. Elvis, meanwhile, had spent much of the decade making Hollywood movies and recording soundtrack songs.

Then NBC offered him a television special.

Colonel Tom Parker originally imagined something safe and familiar — even wanting Elvis to close the show with “I’ll Be Home for Christmas.”

Director Steve Binder had another idea.

He wanted audiences to see the Elvis who had once shocked America.

More importantly, he wanted the final song to say something about the turbulent country Elvis was returning to.

1968 had been devastating.

Martin Luther King Jr. was assassinated in Memphis in April. Robert F. Kennedy was killed only two months later.

According to people involved with the television special, Elvis was deeply affected by both events.

So Binder asked songwriter Walter Earl Brown to create a new closing number.

Brown came back with “If I Can Dream.”

When the song was played for Elvis, he did not immediately answer.

He asked to hear it again.

Then again.

After several listens, Elvis decided he wanted to perform it — despite Colonel Parker’s reservations.

The song was unlike almost anything Elvis had released before.

It was not about romance.

It was not rock and roll rebellion.

It was a plea for peace, understanding and a world where people could somehow live together without hatred.

Elvis recorded the song with extraordinary intensity.

Then came the television performance.

Dressed in a white suit and standing alone in front of enormous red letters spelling ELVIS, he began quietly.

But the performance kept building.

By the final moments, Elvis was no longer simply singing a television number. His voice sounded almost desperate, as if he personally needed the dream inside the song to become real.

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